How I Approach Project Management
Structure, clarity, and energy — across teams, timelines, and tools.
With over 20 years of experience managing projects in complex environments, I’ve led cross-functional teams in both global corporations like Adidas and fast-paced brand ecosystems like Red Bull and Runtastic. My approach is grounded in clarity, communication, and momentum — making sure things move forward, people are empowered, and results happen.
Cross-Functional Leadership in Action
At Adidas, I led strategic initiatives across departments to define future content and tech visions, streamline internal tools, and improve how teams published to apps.
At Runtastic, I built a new product quality team from scratch, combining tech roles and sports scientists — integrating my background in sports psychology and behavior change.
During the Wings for Life World Run, I managed the digital event experience onsite with a team of 40, coordinating in real-time across content, tech, and media teams.
At Red Bull, I worked with external agencies, digital producers, and editors worldwide, creating global digital strategies and executing large-scale content operations.
What I’ve learned:
Methodology That Adapts to Reality
I've worked across waterfall, agile, hybrid, and everything in between. While I’m fluent in agile methodologies, I know that one size rarely fits all — especially in large organizations with many stakeholders.
That’s why I create strong foundations for decision-making, structured communication, and adaptable processes.
Translating Between Worlds
A big part of my job is making things understandable:
I speak “developer,” “marketing,” and “business”
— and know how to bring these mindsets together.
I ensure stakeholders get the right level of detail
— whether it’s a high-level roadmap or a granular user flow.
I build bridges between strategic goals and operational execution
— so progress doesn’t get lost in translation.
Hands-On, Human-First
The Result: Progress with Purpose
The Result: Progress with Purpose
I’m a project manager who:
✔️ Writes agendas and meeting notes
✔️ Updates Jira tickets, decks, or even copy-pastes content when needed
✔️ Jumps in to remove blockers and unblock teams fast
✔️ Facilitates brainstorms and retrospectives that actually lead to results
✔️ Brings energy and fun into the process — because that’s when teams perform best
I don’t just lead. I support, energize, and empower the team to deliver at their best — while making sure we enjoy the ride.
The Result: Progress with Purpose
The Result: Progress with Purpose
The Result: Progress with Purpose
✔️ Teams that move forward without confusion or delay
✔️ Stakeholders who are aligned and informed
✔️ Clear priorities, meaningful outcomes, and products that make a difference
Whether you're shaping a new product, managing a global initiative, or trying to align multiple departments — I’m here to move things forward, with structure, empathy, and drive.
Ready to bring clarity and real impact to your project?
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