Freelance Digital Project Manager & Coach
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I help tech, sports & lifestyle brands deliver outstanding digital products — and empower the teams behind them.
What I do
I don’t just coach teams — I lead projects, shape digital products, and drive growth in HealthTech and SaaS.
▸ Hands-on project leadership
▸ Product shaping & go-to-market support
▸ Team empowerment & leadership coaching to unlock full potential
▸ Mental strength training to fuel focus, clarity & resilience
Backed by experience. Driven by performance. Grounded in people.
What is in for you
▸ Projects delivered with clarity, structure & flow
▸ Products built with real user impact & agile speed
▸ Teams that level up – in mindset, energy & collaboration
Stronger execution. Sharper minds. Real results.
MY STORY
With +20 years in digital product and project management at brands like Adidas, Runtastic, and Red Bull, I now offer freelance PM services—enhanced by my coaching expertise to strengthen team dynamics and drive success.
I’m curious, driven, and energized by movement — of people, ideas, and impact.
With a background in digital innovation at companies like adidas, Red Bull, and Runtastic, I’ve led complex projects, built HealthTech products, and guided teams through change.
Mindset is what turns good into great — that’s why I became a Coach.
I believe real performance comes from combining strategy with mindset. That’s why I founded my business: to help people and projects grow with purpose, clarity, and staying power.
As an ultra runner, I live what I teach.
I know what it takes to stay focused under pressure, push through discomfort, and keep going when things get tough. This mindset is at the core of how I lead, coach, and deliver.
Whether you're scaling a SaaS product, navigating transformation, or striving for personal growth — I’m your partner for depth, direction, and doing the real work.
FACTS
▶ 20 years of experience in the digital world incl. Adidas, Runtastic, Red Bull & Startups
▶ SaaS (Health), agile development, transformation & team leadership
▶ MSc in Mental Coaching – focus on behavior, motivation & mental strength
▶ Certified Psychological Coach
▶ SCRUM certified
BRANDS I HAVE WORKED WITH
