What I’ve Built and Led
Adidas Runtastic - Scientific Training Products for Digital Sport (2024)
Wings for Life World Run – Scalable App Experience for a Global Charity Event (2016)
Led the product development of three specialized training programs aligned with Adidas’ global marketing strategy.
✅ Used agile (Scrum, OKRs) to deliver tailored user journeys and personalized plans
✅ Increased program completion by 10% through data-driven personalization
✅ Mentored a team of scientists to translate cutting-edge research into digital services
Wings for Life World Run – Scalable App Experience for a Global Charity Event (2016)
Wings for Life World Run – Scalable App Experience for a Global Charity Event (2016)
Led the development of the Wings for Life World Run app, combining live tracking, community, and content for 150,000+ participants across 58 countries.
✅ Oversaw product development, localization, and activation in 111 locations
✅ Managed a 40+ person team to deliver user-generated content for global TV coverage
✅ Created digital storytelling and experiences that matched the event’s emotional impact
Red Bull Air Race – Global Digital Strategy & Content Leadership (2015)
Shaped and led the entire digital strategy for one of Red Bull’s most visible global event series.
✅ Defined and rolled out global content guidelines across all markets
✅ Managed a cross-functional team of editors, video producers, and creatives
✅ Drove 25% increase in digital engagement and 15% growth in social followers
Red Bull – Location-Based Mobile App (2013)
Directed the end-to-end development and launch of Red Bull’s first UGC, location-based app — a first-of-its-kind at the time.
✅ Achieved 50,000+ downloads in the first month across two pilot markets
✅ Delivered community-led experiences with a bold UX approach
Red Bull – Leading the Digital App Ecosystem (2012)
Early Fintech – Austria’s First Online Loan Application (2006)
Grew and optimized Red Bull’s international and local app portfolio by 75%, including the Red Bull TV app and the legendary Red Bull Stratos live stream in 2012.
✅ Oversaw UX, content, and development across multiple markets
✅ Defined the mobile strategy for Red Bull’s growing app ecosystem
Early Fintech – Austria’s First Online Loan Application (2006)
Early Fintech – Austria’s First Online Loan Application (2006)
Began my product journey by designing and developing Austria’s first digital loan service for a leading bank.
✅ Built intuitive UI from scratch and shaped the entire user journey
✅ Combined financial product expertise with UX innovation